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Real People, Real Impact

“I never imagined that commenting something on Instagram could matter. Until a company actually responded! Being an Amplifier made me realize that even small online actions can create real-world pressure. It’s empowering, and it’s easy.”
Sanjna
Amplifier
“Design is my way of making sense of the world. Using it to speak up for animals feels meaningful in a way client work never did. I’ve created visuals, reels, and even a protest poster, and I know it’s helping open eyes.”
Shravan
Amplifier
“I’ve written to companies, stood outside hotels, and joined in-person actions, because these hens deserve better. Being a Wing Guardian isn’t just about protest, it’s about persistence. And it works. Companies are finally listening.”
Aditi
Wing Guardian

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YOUR ACTIONS HAVE POWER.

Individually, you create ripples.
Together, we form a wave of change.

Independent poultry farms in India have a basic structure of a tin roofed shed open from the sides. Each of these sheds have rows of battery cages that are stacked on top of each other and sheds can hold between 8,000 and 18,000 egg laying hens. An estimated 400 million hens live their lives confined to these cages. The hens are fed constantly and their feed is mixed with growth hormones, medicines and supplements to maintain daily egg production. These hens are bought from hatcheries when they are a few days old and then initially kept in an open floor shed without any cages. After 120 days, the adult hens are shifted into cages of roughly three by two feet in size, and each cage holds four to six adult hens. The hens have to balance themselves on the thin metal wires of the cage. Many of the hens have missing and dirty feathers, and visible skin rashes. Their beaks are usually blunt or chipped off in order to prevent injuries from attacks given their intense confinement. The hens will stay in the cages for 18 to 24 months, after which their egg production declines and they are sold to slaughterhouses. During the summer months in India, temperatures can easily go above 40°C. Heatwaves are common and have been increasing in frequency over the past few years as a result of climate change and shifting weather patterns. Poultry farm sheds are often built in open fields where during the summer afternoon temperatures can reach 48°C. Some of the farms have overhead fans or floor standing fans, but cooling the entire area is difficult, especially with power outages in these areas. The hens pant constantly due to the heat. They also lie on the floor with their wings spread to cool themselves. Death due to heat exhaustion is a regular occurrence during the summer months.Despite its small size, Czechia is home to an estimated ten farmed animal sanctuaries. These sanctuaries provide refuge to animals typically raised for food production while challenging conventional perceptions of farmed animals and demonstrating how they thrive when allowed to live out their natural lives. One such sanctuary is Farma Nadeje (Hope Farm). Co-founded by Marie Sebestova in 2015, Farma Nadeje is a vegan farmed animal sanctuary in the village of Dobrovitov in Czechia's Central Bohemian Region. The sanctuary aims to educate people that farmed animals are fundamentally the same as companion animals, and experience the same degrees of love, joy and pain. According to their website, the sanctuary was built from scratch on a plot of bare land. As of 2023, it offers homes to more than 120 rescued farmed animals including lambs, sheep, goats, pigs, llamas, hens, roosters, cattle, turkeys, cats and dogs. Through events, school and public lectures, Farma Nadeje endeavours to introduce the public to farmed animal issues and the impact of animal agriculture on natural ecosystems. The sanctuary encourages the public to adopt an ethical lifestyle and to think of farmed animals as thinking and feeling beings rather than mere commodities in the service of humans.

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